Building a customer base today often amounts to finding your audience online. For businesses that can’t solve their problems by merely writing checks, partnerships can offer opportunities to reach potential customers by nurturing them with content. Ceros knew that people who created content were found in the key content marketing channels.
1. Locate your customer
Find who already owns your audience (ideally find 10-20 of them). This is a sales process, so you’re going to have to reach out to 10 in order to talk to 5 in order to get 1 or 2 on board with the partnership.
2. Provide value
Reach out with something of real value, in exchange for the right kind of exposure.
Agree before doing any work as to what each side will provide, do, etc. It requires a Scope of Work. You won’t think it does, but casual email agreements can fall flat – you need actual commitment as to what the other side will do if you’re going to pour man hours, product, resources, whatever, into doing something with them.