LeBron James Signs Lifetime Deal With Nike – BuzzFeed News

Lebron Jame

The footwear giant has agreed to a lifetime relationship with LeBron, it announced today a deal that is believed to be the first lifetime deal that Nike has ever signed with an athlete.

The footwear giant says its relationship with King James will “continue to grow throughout his playing career and beyond.”

LeBron will “just do it” for Nike for life.

The footwear giant has “agreed to a lifetime relationship with LeBron,” it announced today — a deal that is believed to be the first lifetime deal that Nike has ever signed with an athlete.

“We have already built a strong LeBron business over the past 12 years, and we see the potential for this to continue to grow throughout his playing career and beyond,” Nike said in a statement.

“When it comes to partners, I would take Nike’s roster of athletes any day,” Nike chief executive Mark Parker said during the company’s October investor conference. “From the ones that we all know that need no introduction, LeBron and Kobe and KD, Cristiano, and Neymar, Serena, Roger, and Rory, to the next generation of stars like Kyrie Irving, Anthony Davis, Robert Lewandowski, Alex Morgan, Odell Beckham Jr., Mike Trout, [and] Jewell Loyd.” Read More..

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